Fry Ad Portal 2.1 Processes 200,000th Ad

Mechanicsburg, PA - 11/23/2009 - Fry Communications (www.frycomm.com) announces the Fry ReADy Ad Portal 2.1, Fry's automated, Web-based, publisher-branded advertising file submission and management portal, has recently processed its 200,000th ad. It is used today by nearly 200 publications, with another 300 new titles already slated to come under contract in 2010.

The Fry ReADy Ad Portal 2.1 has seen steady usage growth over the past half decade. In fact, about 25,000 ads have been processed since the beginning of 2009 alone. The adoption of the Ad Portal by large, multi-title/multinational publishing corporations as well as smaller niche market publications speaks to its reliability, ease of use, and flexibility in addressing their needs. In fact, the Fry Ad Portal also operates as a donor of digital ad materials to printers for publications that Fry does not print.

"This is a great milestone for the Fry ReADy Ad Portal," said Steve Grande, Fry's VP/Sales, "underscoring its position as one of the most experienced and prevalent systems for customer facing digital ad management on the market today."

ReADy Ad 2.1 preflights digital ad files, communicates the preflight results with an email to contacts along with a 72 dpi reference PDF, and then creates an industry standard print-ready PDF/X1a file for all compliant ads.

Features include an interactive positioning and cropping tool, insertion order handling, robust publication management tools, and automatic messaging tied to user log-ons as well as selection of a particular publication and/or publication date. Most importantly, multiple metrics have been added to accommodate international ad sizing due to the growing use of ReADy Ad by multinational publications.

Strategic in its technology, ReADy Ad 2.1 is purely ISP-based, eliminating concerns related to corporate firewalls and security, restrictions on downloading and installing unauthorized applications and plug-ins, and software deployment issues and mirrors the publishers identity. The ASP model also frees publishers of hardware/software support worries.

Celebrating 75 years, Fry Communications, Inc. (www.frycomm.com) has continually expanded and diversified to meet the needs of its customers from its campus in Mechanicsburg, PA. As one of the nation's largest privately held integrated communications companies, Fry provides category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing, publisher and marketing services to its growing customer base. Fry's consultative approach, diverse resources, respected expertise, and surprising flexibility delivers unique solutions for information distribution in print, via direct mail, on the World Wide Web, and beyond.