There's been a lot of talk in the industry about co-mailing and co-palletization as two ways to combat potential postal increases in the coming years. Both are ways to save money on postage; how do they compare? Which is right for you?
At no other time before in marketing history has it been more necessary to make a targeted appeal to prospective buyers and subscribers than now. Consumers don't have to open their emails or their direct mail, they can opt out and in, they can choose to tell you more about themselves; and because of the deluge of information, they are more discerning. If your message doesn't appeal to them, they hit the delete button or send your mailpiece to the trash bin.
As more of us become environmentally aware, we're hearing that green catchphrase more often. It means the best way to help the environment is to use less stuff, and to get more out of the stuff we have to use.
Well, it turns out the phrase applies not just to how you sort your kitchen garbage, but also how you run your web site. If you want to get the most out of the stuff you put on the Internet, you may need a content management system.
In this digital age, major discourses are simply floating in cyberspace, never to be seen again once the next "hot topic" pushes it off the page. How do you remind consumers of the value of the printed word?
Make it memorable, with inline cold foil, spot and dull UV coating, diecutting, and embossing effects. Think that's beyond your budget? Think again. Fry's newest one-of-a-kind custom press features inline cold foil, multiple UV coaters, embossing/debossing units, and die cut units all in line, under one roof.