The Postal Service is again offering promotions and incentives to create awareness of innovative uses of mail. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, the USPS hopes to fundamentally improve the long-term value of the product which will provide substantial benefits in future years.
Fry sales consultants, mail experts and production team members are available to discuss with clients which promotions make sense for their business, and provide production guidance and help. Fry clients who participate in any of these promotions must register with USPS, then supply Fry with a copy of the registration as well as inform us as to the location of the piece within the mailpiece (per version if applicable.) A mailpiece can only claim one promotional rate at a time.
Registration for the first two promotions, "Emerging and Advanced Technology/Video in Print" (Standard and First-Class Mail) and "Tactile, Sensory, & Interactive Mailpiece Engagement" (Standard Mail) begins Friday January 15 and continues through Wednesday August 31.
Registration for the "Mobile Shopping" (Standard Mail) promotion begins May 15.
Two additional promotions targeted at First Class mail, "Earned Value" and "Personalized Color Transpromo," are offered. Registration for the first begins February 15 and the second on May 15.
We have provided the USPS Overview of 2016 Promotional Programs, the Enrollment and Registration Guide, and the Program Requirements for each promotion as downloadable PDFs below. Further information on current and proposed mailing promotions and incentives, including information about registering through the USPS Business Customer Gateway, can be
Standard Mail Promotions
First Class Mail Promotions
Statement From the U.S. Postal Service Board of Governors
The Board of Governors of the United States Postal Service met April 9th and discussed the Continuing Resolution recently passed by Congress to fund government operations. By including restrictive language in the Continuing Resolution, Congress has prohibited implementation of a new national delivery schedule for mail and packages, which would consist of package delivery Monday through Saturday and mail delivery Monday through Friday, and which would have taken effect the week of August 5, 2013.
Although disappointed with this Congressional action, the Board will follow the law and has directed the Postal Service to delay implementation of its new delivery schedule until legislation is passed that provides the Postal Service with the authority to implement a financially appropriate and responsible delivery schedule. The Board believes that Congress has left it with no choice but to delay this implementation at this time. The Board also wants to ensure that customers of the Postal Service are not unduly burdened by ongoing uncertainties and are able to adjust their business plans accordingly.
The Board continues to support the transition to a new national delivery schedule. Such a transition will generate approximately $2 billion in annual cost savings and is a necessary part of a larger five-year business plan to restore the Postal Service to long-term financial stability. According to numerous polls, this new delivery schedule is widely supported by the American public. Our new delivery schedule is also supported by the Administration and some members of Congress.
To restore the Postal Service to long-term financial stability, the Postal Service requires the flexibility to reduce costs and generate new revenues to close an ever widening budgetary gap. It is not possible for the Postal Service to meet significant cost reduction goals without changing its delivery schedule – any rational analysis of our current financial condition and business options leads to this conclusion. Delaying responsible changes to the Postal Service business model only increases the potential that the Postal Service may become a burden to the American taxpayer, which is avoidable.
Given these extreme circumstances and the worsening financial condition of the Postal Service, the Board has directed management to seek a reopening of negotiations with the postal unions and consultations with management associations to lower total workforce costs, and to take administrative actions necessary to reduce costs. The Board has also asked management to evaluate further options to increase revenue, including an exigent rate increase to raise revenues across current Postal Service product categories and products not currently covering their costs.
The Board continues to support the Postal Service’s five-year business plan and the legislative goals identified in that plan which will return the Postal Service to financial solvency. The Board additionally urges Congress to quickly pass comprehensive postal legislation, including provisions that would affirmatively provide the Postal Service with the ability to establish an appropriate national delivery schedule.
The USPS is once again offering a summer INCENTIVE for mailers to incorporate a QR-Mobile Barcode in their mail piece. The program differs from the one last year in at least three significant respects:
- It provides a 2% postage discount (in contrast to 3% last year).
- The mobile barcode must direct the recipient to a webpage that allows them to purchase a product or service on a mobile device, or a personalized URL, which leads to a web page that is unique to an individual recipient. (Last year there was more flexibility in how the barcode was used.)
- The mail piece must include the IMb (Intelligent Mail Barcode); the use of the postnet barcode will not be eligible for the discount.
The QR – Mobile Barcode INCENTIVE is available for carrier-route, automated and presorted mailings of First-Class and Standard Mail (including Nonprofit) cards, letters and flats. This incentive is running form July 1, 2012 until August 31, 2012. All mail must be cleared by August 31, 2012, but can be drop shipped to final destination by September 15, 2012.
Customers will also have to register their intent to participate in the discount program through the USPS Business Customer Gateway. They can begin the registration process beginning May 1, 2012. If they have not already done so, they will also need to obtain a mailer id for use with the IMb.
All pieces must carry the mobile barcode and the statement must be submitted electronically to qualify for the discount. Each mailer will need to have its own permit number and mailer id. They cannot use Fry’s permits or mailer id.
The customer must retain the website which is the target of the mobile barcode until 10/31/2012. If for any reason the website is removed the customer must retain proof of its existence via a screen print. It will not be Fry’s responsibility to qualify the website. By submitting mailings to the USPS under this program, Fry in no way accepts responsibility for any potential postage adjustments should the mailer fail to meet any of the requirements of the program.
It will be the customer’s responsibility to notify their CSAA of their intention to use the QR or mobile barcode and provide Fry with their mailer ID. CSAA must inform PILoT of the customer’s intention to use the QR or mobile barcode through the Mobile Barcode programming in the jacket, which must include the page number of the QR or mobile barcode.
If the page number is not available when completing the initial LIOF and drop ship release notes, updates must be made to the LIOF and drop ship release notes and a new email must be sent when this information is available.
Two samples of the printed piece MUST be supplied to the mail specialists.
- One copy will be submitted to the USPS along with the postage statement.
- One copy will be retained on file in PILoT until 10/31/2012
Since the Mail Specs receive two samples of each printed piece with the completed operators packet, this requirement is met through standard bindery SOP.