The Key to Multi-platform Publishing………Production
Over the last 24 months, there has been an all-out sprint by publishers to launch their brands on tablets and smartphones in an effort to retain existing readers while engaging new subscribers. To many publishers the cost was high and will never be recouped. Some wrote it off as the cost of staying ahead of the competition and most are struggling to continue to leverage the experience gained during this “experimental” period.
Who is winning?
The publishers who were able to quickly add interactive features to InDesign layouts, as part of their standard workflow, are the ones winning. These publishers used standardized tools from Adobe, integrated with WoodWing’s Multi-channel Publishing system to create and export high-quality and engaging content all within an existing production program. The ability to adapt to audience feedback, changing technology and advertising budgets allowed these clients to effectively reach their consumers and limit financial exposure, along with the “2nd Issue” dilemma.
As we move into 2012, digital publishing technology continues to mature at a feverous pace. Rest assured that our mission is to provide best-in-class digital publishing solutions for our clients that focus on production to reduce cost, streamline process and deliver content where, when and on the device their audience demands.
Who will succeed?
In the next few years our clients will be producing content for more than 50 devices of varying sizes and aspect ratios. They will be facilitating social networking, e-commerce and a host of other brand building programs… all at cost that is equal to or less than what they are paying today. This will happen because they will continue to apply efficient production methods with dynamic, collaborative workgroups effectively producing multi-platform content.
In the end, synergy is paramount to any technology partnership. In close association with our clients and technology partners, Aysling will continue to deliver innovative systems that produce exceptional content, allowing publishers to stand out in all media - from tablet, web, mobile, social, print – and whatever is next. Bottom line: Aysling’s technology partners, coupled with exceptional client support, results in significant business advantages that ensure success!
Patrick Becker
President, Aysling Digital Media Solutions