Introducing the New Fry Brand
Hello! I’d like to be the first to introduce you to the new Fry Communications blog. In fact, I’d like to introduce you to the new Fry Communications brand, which includes our new web site and our Fry Family Network™ of companies.
As you well know, there has been great change in the media industry in the last few years. The relationship between the printed word and your readers, advertisers, and buyers has evolved and will never be quite the same again. Change is often scary, but we know there are also great opportunities for those who can adapt to this New World. Accordingly Fry has moved rapidly over the last two years to bring new technologies and services to our publishing and catalog customers. In some cases we have launched these services ourselves, and in others we have invested in companies that we think bring best-of-breed capabilities (along with excellent management teams) that our customers can take advantage of today. We can’t predict the future, but we can do our best to prepare for it.
We call this collection of companies the Fry Family Network™. The Network allows us to flexibly provide an evolving collection of integrated offerings to match our customers’ needs, and back them with the long tradition of service, quality, and integrity that the Fry name implies. Each of the businesses in the Network is committed to serving its customers the way we have treated ours for more than 75 years.
Because there is so much “new” going on at Fry, we decided it was time to step back and reconsider how it is we think about ourselves. What has made us successful over the years? What qualities are most important to our customers? How can we improve our business in these challenging times?
What we found is that even amongst all this change, some things never change at all. For decades, Fry has valued customer service, quality, teamwork, and ongoing investment above all else. Fry and its excellent people have responded to industry changes for generations. Today, those changes involve new digital pre-press technologies, innovative binding techniques, Web publishing software, mobile applications and multi-million dollar cover presses. We are facing these changes the way we always have: with continual employee training and a commitment to providing flexible solutions for our customers. It’s no different today. We are invested in your future. Just as we have always been. We want our brand to reflect this point of view.
We are very excited by everything that’s happening at Fry, and this blog is intended as an outlet for us to help share it with you. Here you will find regular posts from Fry experts about issues important to publishers, catalogers, and direct marketers...indeed, anyone who needs to engage an audience in today’s dynamic media environment. We hope you’ll check back often to read about paper and postage, mailing and mobile, offset webs and the Web. And we hope you engage in the conversation with us so we can all learn together.
So welcome to the “new” Fry Communications. Same as it ever was. Innovative, dedicated, and ready.
Chief Technology Officer