iCATS Mobile App for Smartphones

Reach consumers at the "mobile decision-making moment" with the iCATS Mobile App

The FryCATS Mobile phone application allows BlackBerry and iPhone users to search the publisher's online directory data and view the results immediately on their phone. This app puts an advertiser's essential information in the consumers "mobile decision-making moment," thus extending the reach of their advertisement beyond print.

Accessing the local phone directory information using this application, rather than the Regional Bell Operating Company's (RBOC) National Database, improves the user's search results by cutting out irrelevant, out-of-area information. The publisher's advertisers are presented as a priority! Publishers can further monetize this service by offering ad placement on the Home screen of the app, at their discretion.

Synchronization ensures the user is receiving the most up to date information. Search yields the matching business name, address, phone number, web address and a link to view the complete advertiser information in the online directory. Searches provide mapping and directions links so that consumers can find your advertisers with a minimum of fuss and cross-referencing. Custom coupons generated by search results extend powerful incentives offered to consumers exactly when they need them.

Fry's mobile phone app (coupled with our online directories) provide a powerful extension of your directory brand.

Environment
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FRY Communications continues to emphasize and develop environmentally friendly practices in order to conserve natural resources like paper, water, and energy sources. To that end we have developed a mission statement concerning our environmental practices. Click for more...