December 17, 2009
Fry Communications iCATS Mobile Directory App Approved by Apple
Mechanicsburg, PA - 12/17/2009 - Apple Corporation approved the iCATS mobile
directory application developed by Fry Communications, Inc. for the iPhone today,
and iCATS is now available through the iTunes store.
Fry began development of the app to better meet the changing market needs of
independent directory publishers. ICATS allows iPhone users to search the
publisher's online directory data and view the results immediately on their phone,
putting an advertiser's essential information in the consumers' hands at the "mobile
decision-making moment," and extending the reach of their advertisement beyond
print.
"We are excited to complete the development of Fry's first smartphone app, iCATS,"
said Steve Grande, VP of Sales for Fry. "iCATS is both a revenue generating
technology for our telephone directory partners, and an extremely useful app for
local users. It allows consumers to cut through the clutter of a national directory
database, and only access geographically relevant information made available
through their local expert, the independent directory publisher."
The app includes synchronization to ensure the user is receiving the most up to date
information. Search yields the matching business name, address, phone number,
web address and a link to view the complete advertiser information in the online
directory and options to allow for a zip code based search with a distance parameter.
Both searches provide mapping and directions links using GPS enabled iPhone
technology. Other features will include the ability to retrieve coupons or extend
special offers to users.
Celebrating 75 years, Fry Communications, Inc. (www.frycomm.com) has continually
expanded and diversified to meet the needs of its customers from its campus in
Mechanicsburg, PA. As one of the nation's largest privately held integrated
communications companies, Fry provides category-leading premedia, printing,
distribution, direct mail, fulfillment, information publishing, publisher and marketing
services to its growing customer base. Fry's consultative approach, diverse
resources, respected expertise, and surprising flexibility delivers unique solutions for
information distribution in print, via direct mail, on the World Wide Web, and beyond.
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