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May 27, 2009
Fry Communications, Inc. Offers Online Buyers' Guides
Mechanicsburg, PA - 5/27/2009 - Fry Communications (www.frycomm.com) expands its stable of revenue generating offerings for publishers
with online buyers' guide software. Made possible through Fry's strategic partnership with GCN Publishing, BG2GO is the only print and
online buyers' guide management system that incorporates online and print data presentation.
From a listing company's perspective, BG2GO is completely self service, right down to the utility's integrated credit card processing
software. From a publisher's perspective, BG2GO is fully customizable - encompassing everything from custom questions and price lists
to brand and identity elements - without the time or expense of custom programming. No other package gives this level of sophistication
at this price point.
"Whether a regional, B2B, B2C, or consumer-oriented publication, this utility enables publishers to maximize their revenue
opportunities online and in print," said Steve Grande. Fry's VP of Sales. "GCN has created a powerful tool, and we are excited to
offer this option to all of our customers."
"We are pleased to be able to offer our industry-leading buyer's guide and directory solution to Fry customers," said Joanne
Persico, co-founder and president of GCN Publishing. "BG2GO is the only enterprise-class solution that manages a magazines entire
directory production life-cycle, from collecting data from advertisers to exporting formatted text and graphics to print."
Celebrating 75 years, Fry Communications, Inc. (www.frycomm.com) has continually expanded and diversified to meet the needs of its
customers from its campus in Mechanicsburg, PA. As one of the nation's largest privately held integrated communications companies,
Fry provides category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing, publisher and
marketing services to its growing customer base. Fry's consultative approach creates strong, lasting partnerships, and its diverse
resources, respected expertise, and surprising flexibility delivers unique solutions for information distribution in print, via direct
mail, on the world wide web, and beyond.
GCN Publishing is the leading provider of Internet-based software and services to the media industry. The 13-year-old firm has
established a track record of helping media companies use Internet technology to lower costs and increase revenues. Services include
shrink-wrapped software, web site application development, web site hosting, and site design. The company has won numerous awards for
its work, including a Folio: Ozzie Award for Web Site Design Excellence. GCN's clients include BPA Worldwide, Keller Publishing,
Atlantic Communications, Advanstar, CMP Media, and more than 200 other media companies and associations.
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