June 11, 2009
Fry Communications, Inc. Offers FryCATS Mobile Phone Directory App
Mechanicsburg, PA - 6/11/2009 - Fry Communications (www.frycomm.com) expands its
services to telephone directory publishers with the development of a FryCATS mobile phone
application that allows BlackBerry® and iPhone users to search the publisher's online directory
data and view the results immediately on their phone. This app puts an advertiser's essential
information in the consumers' hands at the "mobile decision-making moment," thus extending
the reach of their advertisement beyond print.
Accessing the local phone directory information using this application, rather than a national
database, improves the user's search results by cutting out irrelevant, out-of-area information
thereby ensuring the publisher's advertisers are presented as a priority. Publishers can further
monetize this service by offering ad placement on the Home screen of the app, at their discretion.
The app includes options for both automatic and manual synchronization to ensure the user is
receiving the most up to date information. Basic search yields the matching business name,
address, phone number, web address and a link to view the complete advertiser information in the
online directory. The advanced search option allows for a zip code based search with a distance
parameter. Both searches provide mapping and directions links. Other features will include the
ability to retrieve coupons or extend special offers to users.
"Providing this service for telephone directory publishers is a natural extension for Fry and a
natural extension of that market's reach from print to any screen anywhere," said Steve Grande,
Fry's VP of Sales. "Our FryCATS system is a core application that helps a publisher build a
directory from the ground up and readily distributes this information in the hands of the consumer
in any medium they desire."
The FryCats system facilitates sales lead generation and reporting, directory management, print
design and production, online directory website creation, and now mobile applications. Fry
provides all of the services a telephone directory publisher needs to thrive in the changing
information distribution industry.
Celebrating 75 years, Fry Communications, Inc. (www.frycomm.com) has continually expanded
and diversified to meet the needs of its customers from its campus in Mechanicsburg, PA. As one
of the nation's largest privately held integrated communications companies, Fry provides
category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing,
publisher and marketing services to its growing customer base. Fry's consultative approach
creates strong, lasting partnerships, and its diverse resources, respected expertise, and surprising
flexibility delivers unique solutions for information distribution in print, via direct mail, on the
World Wide Web, and beyond.
|  |
