July 28, 2009
Fry Communications, Inc. Expands Beyond Digital Editions with Fry LIVEPAGES
Mechanicsburg, PA - 7/28/2009 - Fry Communications (www.frycomm.com) expands its
offering of online publishing technologies with the introduction of Fry LIVEPAGES, an online
publishing platform that merges the interactivity and rich media capabilities of the Internet in a
context beyond traditional publications or digital editions. The result is a revolutionary advance
beyond digital editions that fully realizes the potential of the online medium to create a powerful
interaction and dialog with its readers/viewers. Fry LIVEPAGES provides an exciting and
immediate means of increasing revenue opportunities for online "publications" by offering
publishers, catalogers, and advertisers with a dynamic new presentation platform that enhances
the user experience beyond traditional electronic editions.
Fry LIVEPAGES incorporates elements such as video, animation, rollovers, and one-click
sharing via many social networks to create unique opportunities for readers to interact with
content via our extensive API (Application Programming Interface) packages. LIVEPAGES also
are fully searchable and support SEO (Search Engine Optimization). It offers a full range of real
time, detailed, system-specific, auditable statistics (including custom event tracking), providing
relevant feedback - in real time - to advertisers and facilitating better return on investment.
"Fry LIVEPAGES goes beyond the status quo of digital editions by providing a unique and
visually engaging user experience," said Steve Grande, Fry's VP of Sales. "This new product, in
addition to our basic and enhanced Fry editions products, fulfills a range of customer needs in this
medium. Fry's experienced tech support team as well as pre-production and design services can
well support a customer's rapid entry into this new realm of information delivery."
Celebrating 75 years, Fry Communications, Inc. (www.frycomm.com) has continually expanded
and diversified to meet the needs of its customers from its campus in Mechanicsburg, PA. As one
of the nation's largest privately held integrated communications companies, Fry provides
category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing,
publisher and marketing services to its growing customer base. Fry's consultative approach
creates strong, lasting partnerships, and its diverse resources, respected expertise, and surprising
flexibility delivers unique solutions for information distribution in print, via direct mail, on the
World Wide Web, and beyond.
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