August 25, 2009
Fry Communications, Inc. Offers Environmentally Friendly Options for Telephone Directory Publishers
Mechanicsburg, PA - 8/25/2009 - Fry Communications (www.frycomm.com) offers
Telephone Directory Publishers some of the greenest opportunities for environmentally
responsible production processes. That includes a variety of environmentally friendly inks and
papers to meet the requirements of those green-minded telephone directory publishers.
The inks used to produce the text of heatset and cold-set directories at Fry are all soybean-based.
The heatset inks contain an average of 9 to 11 percent soy oil and Fry has been certified to use the
SoySeal logo on directories using those inks. Our standard cold-set inks contain 20 percent soy
oil and we offer a 40 percent option that exceeds the minimum set by the American Soybean
Association for using the Soy Seal.
By choosing Fry soy-based inks, the directory publisher uses an ink with a base that comes from a
renewable source naturally lower in Volatile Organic Compounds (VOCs). VOCs are organic
compounds that participate in atmospheric photochemical reactions (thus harming the ozone
layer.) Soybeans are also grown using very little irrigation, thus preserving more natural
resources. It's also worthwhile to note that paper printed with soy-based inks can be "de-inked"
more effectively than paper printed with petroleum-based inks, making it much easier and cleaner
to recycle.
For cover production, Fry's newest sheetfed press will use UV-curable inks that have either zero
or negligible VOCs. Publishers can produce high-end, eye-catching covers, tab dividers, and
inserts utilizing the inline diecutting and emboss/deboss units of the new press while minimizing
any impact on the environment. Since these extra processes are done in-line, the amount of
natural resources needed to produce the pieces is also reduced. There are no added transportation
costs of shipping the covers to a subcontractor, and the electricity used during the entire
production run is reduced.
Options for environmentally friendly paper continue to grow. Fry has offered FSC-certified
papers for years and offers a variety of responsible paper options.
All of these environmentally responsible choices can be documented using the appropriate
certified logos on the cover of the directory, or within its pages in a special "environmental notes"
section, showing advertisers and consumers alike the publishers concern for the Earth. Directory
Publishers are encouraged to review in depth "Fry's Environmental Initiatives" information for
more tips on addressing the environmental needs of its community.
Celebrating 75 years, Fry Communications, Inc. (www.frycomm.com) has continually expanded
and diversified to meet the needs of its customers from its campus in Mechanicsburg, PA. As one
of the nation's largest privately held integrated communications companies, Fry provides
category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing,
publisher and marketing services to its growing customer base. Fry's consultative approach
creates strong, lasting partnerships, and its diverse resources, respected expertise, and surprising
flexibility delivers unique solutions for information distribution in print, via direct mail, on the
World Wide Web, and beyond.
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